SMP: There’s something for everyone at the country races.
Media: Digital Social Tiles.
Date: August 2026 (personal project).
Insights: Horse racing meetings are seeing a decline in attendance and is struggling to attract new spectators. With horse races being televised and the ability to bet remotely, less people are physically attending the races, particularly in smaller areas. This piece was produced to highlight the nostalgia that the races have to offer, to demonstrate race attendance as being a part of something bigger. It was also important to show the other experiences that country racing has to offer, such as fine dining to help further attract a new clientele that may not otherwise consider attending the races.
