Client: Ford Raptor

Target Audience: Male 25-35

SMP: The most powerful 4 × 4

Media: Qantas Inflight Magazine (Print).

Date: May 2025 (ALA201)

Insights: For this piece it was important that the text was punchy and straight to the point. The client only allowed the image of the ute and a headline, so it was important that the text made an immediate impact that emphasised the SMP in a short and effective way.

Ford Raptor