Target Audience: Families with children aged 6-15years.
SMP: Getting wet has never been more fun.
Media: Billboard, Digital, Social Media.
Date: June 2025 (ALA202)
Insights: Adventure Park is Victoria’s ultimate water park and it was important to emphasise the thrill of the rides as well as show the variety of rides available to demonstrate that there is fun for everyone. As the piece was aimed at families with children, it was important to show that the park also caters for children in the younger age category (i.e. 5 to 10). For this reason images were chosen showing families and children enjoying the park.
